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Joe Pistone

Creative Director | Copywriter

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Having worked on both the rheumatoid arthritis (RA) and psoriatic arthritis (PsA) indications of Xeljanz, I was a natural choice to help lead the launch and creative for the ulcerative colitis (UC) indication (as well as the unbranded ulcerative colitis work, TalkingUC). In addition, I worked on the extended release (XL) formulation, the indication agnostic Xeljanz master-brand creative, and the award-winning CRM program. Below is just a small sampling of the multitude of work I’ve been a part of across the Xeljanz brand over the years.

RA

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PsA

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UC

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Xel UC banner p1.png

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Xel UC banner pill.png

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Xel UC Bridge print ad.png

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