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Joe Pistone

Creative Director | Copywriter

Get woke.

Whether it was through the deep science content of the site, the engaging tools and articles, the extensive social campaign, or the celebrity power of Christina Applegate, we set out to change people's understanding of the science of sleep, and to open their eyes about the causes of insomnia.

WSA Science p1

WSA Science p2

Sleep Savvy Quiz start page

Sleep Savvy Quiz Q1

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Sleep Savvy Quiz Q2 Correct

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Sleep Savvy Quiz Q3

Sleep Savvy Quiz Q3 Correct

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WSA Applegate 1

WSA Applegate 2

WSA Applegate 3

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