Health insurance is boring, right?
They wanted to launch a new way for people to get health insurance. One of my clients was invited to pitch, and asked me to help out.
The target audience was twenty-somethings. The challenge was that twenty-somethings don't buy health insurance.
We put together campaigns that would reach our audience where they lived, with in-game advertising, flash mobs, social, digital, and TV. This one was my favorite.
While our work didn't end up winning the business, it did get us past the first few rounds and definitely sparked a lot of conversation.