Children's wanted a winning race.
So we created one.
Pitching against several agencies, my freelance partner and I were selected to create a name and brand for a new Children’s National 5K run/walk event. To say the work was well-received would be putting it mildly, and our tagline has proven very true.
To date, the Race for Every Child has raised more than $5.8 million to help fund specialized medical care, find cures for childhood diseases, and make sure every child gets the care they need regardless of ability to pay.