Denny's and Phoenix Children's Hospital had a story to tell.
Denny’s wanted to raise money for Phoenix Children’s hospital. Donating a dollar and getting a paper cutout with your name on the wall is nice, but we decided we could do better.
We created an original children’s e-book about a brave little boy who goes to the hospital, and we gave a download code to everyone who donated.
Not only did we raise money for PCH, we also helped generate a lot of free press for the program when news shows and sites began doing reports on the unusual charity drive.
The hospital was so pleased with the program, and the book, that they had a hard copy of Playful Parker made and added it to their library.